“We all know that many companies have a hard time getting their branding right. They rebrand again and again, but their message never seems to hit home with customers. It seems helpless.
After working with hundreds of companies in this exact situation, it’s clear to me that it isn’t helpless. They’re just making one fatal mistake:
These companies are focusing on the output of branding before adequately understanding their customers.”

We all know that many companies have a hard time getting their branding right. They rebrand again and again, but their message never seems to hit home with customers. It seems helpless. After working with hundreds of companies in this exact situation, it’s clear to me that it isn’t helpless. They’re just making one fatal mistake: These companies are focusing on the output of branding before adequately understanding their customers.

Source: 3 Questions to Answer Before You Start Branding – Startup Grind – Medium

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